Ann Carden | How I Tested Premium Business Models
How I Tested That
Navigating Business Testing Strategies
This chapter explores the evolution of testing business ideas, highlighting the shift from costly advertising to affordable validation methods. The speaker shares personal experiences that illustrate the importance of real customer engagement over verbal interest, emphasizing the need for financial commitment to assess genuine demand. Additionally, it discusses the challenges faced in aligning business strategies with personal expertise while navigating the complexities of effective marketing and client engagement.
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