Letting & Estate Agent Podcast How AI will change UK Estate Agency - Part 2 - Ep. 2342
Sep 30, 2025
In this discussion, Mark Burgess, an industry expert in estate agency technology, navigates the complexities of AI and its actual impact on UK estate and letting agents. He demystifies large language models, highlighting their limitations and potential risks of overhyping AI capabilities. Mark emphasizes the importance of quality data, explaining how tools like Lifecycle can transform processes. He warns that while AI can enhance existing systems, it cannot compensate for missing data, ultimately changing the landscape of estate agency workflows.
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What LLMs Actually Are
- Large Language Models (LLMs) understand text, numbers, and context but are not conscious or independently capable.
- Mark Burgess warns against imagining LLMs as super-intelligent agents with agency or learning beyond their data.
AI Is Only As Good As Its Data
- LLMs only produce useful results when they can access the right data behind a problem.
- Mark Burgess compares ChatGPT to 'Googling' and condensing top search results rather than inventing new factual knowledge.
Verify Data Before Buying AI Claims
- Don't trust vendors claiming AI will magically find vendors, qualify applicants, or match properties without proper data sources.
- Verify that a system actually holds and links the required datasets before buying AI features.