How Big Data Predicts Behaviour

Is AI really transforming estate agency, or is it just smoke and mirrors? In Part 2 of our five-part series, industry expert Mark Burgess cuts through the hype, explaining what AI, and more specifically, large language models, can and can’t do for UK estate and letting agents. From debunking jargon to exploring practical realities, Mark breaks down automation, data, and tools like Lifesycle, showing why the right systems matter. Tune in before buying into AI promises and join the conversation.