Trillions

The ETF Story 2: The Report

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Jan 29, 2023
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INSIGHT

SEC Report Sparked A New Product

  • The SEC's Market Break Report sketched a tradable market-basket concept that inspired Amex innovation.
  • Most and Bloom expanded that sketch into a full product that traded baskets of stocks like a single instrument.
ADVICE

Iterate After Tough Feedback

  • When pitching product ideas, expect rigorous critique and iterate quickly on key flaws.
  • Incorporate feedback from respected practitioners like Jack Bogle before filing with regulators.
ANECDOTE

Cold Call To Jack Bogle

  • Nate Most cold-called Jack Bogle to pitch using Vanguard's S&P 500 for the Spider ETF.
  • Bogle critiqued the initial proposal and pushed Most to fix three important flaws before proceeding.
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