The Story of the ETF

Government reports are known more for curing insomnia than providing inspiration for revolutionary products. The October 1987 Market Break Report might be an exception. A paragraph deep in the SEC's 800-page white paper happened to outline a “product” for trading baskets of stocks. On this episode of “The ETF Story,” you'll learn how those words gave Nate Most and Steve Bloom the idea for what would become the exchange-traded fund. You'll also hear from Vanguard founder John Bogle, who passed on Most's pitch -- and who may have shaped the ETF in the process. 

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