The Creator Spotlight Podcast Ep. 12: Kate Samuelson, co-creator of Cheapskate London
6 snips
May 23, 2024 Kate Samuelson, a UK-based journalist and co-creator of Cheapskate London, shares the secrets behind her successful newsletter showcasing free London events. She discusses how to effectively curate content and connect with an eager audience of over 19,000 subscribers. Kate reveals the unique weekly referral rewards that incentivize growth and the essential strategies for audience engagement, including intriguing subject lines. Finally, she emphasizes the importance of authenticity and personal connections in building trust with readers.
AI Snips
Chapters
Transcript
Episode notes
Founding Partnership And Roles
- Kate launched Cheapskate London with her school friend Georgia and runs it as a weekly free-events newsletter.
- Kate handles partnerships and copy while Georgia manages design and brand identity.
Consistency Builds Trust
- The newsletter's core format stayed consistent: two free events per weekday plus weekend picks.
- A short personal editor's letter improved reader connection and retention.
Who Reads Cheapskate
- Cheapskate readers skew female and are mainly in their 20s, but the audience spans students to people in their 50s and 60s.
- Kate labels subscribers 'Londoners and London lovers' to reflect this mix.