Today's guest is Kate Samuelson, co-creator of Cheapskate London. Every Monday, they send out a newsletter built around free events, two for each day of the coming week. Over the last five years they’ve built an audience of over 19k, winning praise from longstanding media institutions in the process.

All the while, Cheapskate is a side project; during the day, Kate works as a journalist. She specializes in newsletters.

In this issue:

🍸️ Giving subscribers a free bottle of gin as a referral reward
📰 Operating a newsletter while working full-time in journalism
💷 Running paid ads for your newsletter is easier than it sounds

00:00 What is Cheapskate London?

06:10 Who is the average reader?

10:03 Choosing what content to include — curation

17:36 Kate’s career as a journalist

30:45 The stats — how to grow an audience

38:42 Kate’s unique referral program — giveaways!

41:58 Monetization

52:49 Advice for newsletter creators

Intro music produced by J. & Doug Organ.

Ep. 12: Kate Samuelson, co-creator of Cheapskate London