Kate Samuelson

Kate Samuelson, a UK-based journalist and co-creator of Cheapskate London, shares the secrets behind her successful newsletter showcasing free London events. She discusses how to effectively curate content and connect with an eager audience of over 19,000 subscribers. Kate reveals the unique weekly referral rewards that incentivize growth and the essential strategies for audience engagement, including intriguing subject lines. Finally, she emphasizes the importance of authenticity and personal connections in building trust with readers.