Business Wars Encore: Diet Wars | Up From Down Under | 2
Mar 29, 2023
In 1983, Nutri/System faces a civil war between its CEO and franchisees battling rising costs. Meanwhile, Jenny Craig sets her sights on Australia, vying to reshape local diets with American strategies. As they face setbacks and regulatory hurdles, the weight loss industry heats up with fierce competition and health concerns. The growing backlash against diet giants complicates matters, forcing companies to confront consumer distrust amidst their ambitious expansion plans.
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Nutrisystem's Family Feud
- Nutrisystem's 1983 annual party turned hostile as executives and franchisees clashed over pricing.
- CEO Harold Katz threatened to buy out dissenting franchisees, declaring Nutrisystem as "his family".
Jenny Craig's Australian Challenges
- The Craigs' Australian launch faced unexpected hurdles, including low initial interest and regulatory issues.
- Australian authorities prohibited their vitamin packets, forcing them to be dumped at sea.
Weight Watchers' Quick Start and Redgrave
- Weight Watchers revamped its program with "Quick Start" for faster initial results and greater flexibility.
- They also introduced frozen desserts and hired Lynn Redgrave as a spokesperson.
