Encore: Diet Wars | Up From Down Under | 2
Business Wars
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The Weight Loss Wars of the 1980s
This chapter delves into the intense competition in the weight loss industry during the early 1980s, spotlighting Jenny Craig's emergence in Australia and Weight Watchers' strategic pivots in the U.S. It examines challenges faced by Nutrisystem amid internal strife and market pressures, ultimately exploring how these companies navigated a rapidly shifting landscape driven by New Year's resolutions.
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