The Art & Science of Influence with Jon Levy: An EOFire Classic from 2021
Jul 28, 2024
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Jon Levy, a behavioral scientist known for his research on connection, trust, and influence, shares insightful strategies for fostering genuine relationships. He discusses why traditional networking fails and emphasizes the importance of authentic connections. Levy highlights the critical role of trust in entrepreneurship, illustrating it through relaxed settings like hiking. He explains how vulnerability and collaboration deepen bonds, and advocates for meaningful conversations to effectively establish influence.
Genuine relationships that foster trust and connection are more impactful for success than traditional networking strategies.
True influence stems from the ability to create a sense of belonging and community through shared experiences and collaboration.
Deep dives
The Ineffectiveness of Networking
Traditional networking is often viewed as a necessary strategy for success, but it can leave individuals feeling inauthentic and uncomfortable. Many people feel pressured to present themselves in certain ways, leading to superficial interactions and ultimately missed opportunities for genuine connection. The true foundation of influence lies in building meaningful relationships, which typically stems from shared interests and common ground. Engaging in activities that promote friendship, rather than transactional relationships, cultivates deeper connections that can significantly enhance personal and professional success.
Defining True Influence
Influence is characterized by the ability to impact others and outcomes, which extends far beyond social media metrics. It is essential to distinguish between having an audience and possessing true influence, which is more about trust, connection, and community among individuals. Genuine influence emerges from being well-connected, fostering trust, and creating a sense of belonging among peers. By focusing on these aspects, individuals can effectively create lasting impacts on their relationships and their desired outcomes.
Building Trust Through Shared Efforts
Building trust quickly relies on engaging in shared activities that foster collaboration and vulnerability. The concept known as the IKEA effect suggests that people value things more when they have invested effort into them, whether it's assembling furniture or cooking together. By initiating small favors or shared experiences, individuals can open vulnerability loops, which, when closed through mutual acknowledgment and support, strengthen trust. This approach leads to more meaningful connections and can create a substantial impact on personal and professional relationships.
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
Jon Levy is a behavioral scientist who researches connection, trust, and influence. He is the founder of Influencers, a private community for industry leaders.
Top 3 Value Bombs
1. Networking is a terrible strategy to succeed. If you want genuine relationships that can impact your success, then you need to do the things that call people to become friends.
2. Influence is your ability to have an impact on a person or an outcome.
3. You have to find ways for people to care more about your brand, company, and product.
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