Unpacking the Digital Shelf Operationalizing 3P for Greater Profitability and Growth, with Jordi Vermeer, VP of Revenue, North America at ChannelEngine
Jun 2, 2025
Jordi Vermeer, VP of Revenue, North America at ChannelEngine, specializes in marketplace strategy. He reveals that 47% of shoppers start their journey in marketplaces, highlighting their growing dominance. The conversation dives into the complexities of third-party selling and the operational strategies companies can adopt for success. Jordi emphasizes the importance of collaboration within organizations to enhance profitability and navigate challenges like tariffs and shipping changes. Effective leadership plays a crucial role in optimizing marketplace presence.
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Shift to Marketplace Shopping
- Almost 50% of shoppers start their buying journey on marketplaces, surpassing search engines and brand websites.
- 63% of consumers prefer buying from marketplaces due to better customer service and shopping convenience.
Brands Taking 3P Control
- Marketplace sales are shifting from resellers to brands doing 3P themselves using new technology.
- Some resellers are declining or going bankrupt, making 3P an inevitable opportunity for brands.
Control Your Marketplace Listings
- Check if your products are already on marketplaces and who controls the listings to avoid unauthorized sellers.
- Own your listings on 3P to control content, pricing, and comply with MAP policies for better brand management.