Operationalizing 3P for Greater Profitability and Growth, with Jordi Vermeer, VP of Revenue, North America at ChannelEngine
Unpacking the Digital Shelf
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Navigating the Marketplace Shift
This chapter explores the shift in consumer behavior towards marketplaces, revealing their advantages and the need for brands to consider third-party engagements. It emphasizes the operational complexities associated with different selling models, particularly the distinctions between first-party and third-party listings. The discussion also highlights strategies for optimizing sales and managing relationships with various marketplaces to enhance profitability.
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