Business Wars Shopping in the Social Media Age | 4
43 snips
Dec 26, 2024 
Jordyn Holman, a retail reporter for The New York Times, and Kitty Guo, a gifting writer for The Strategist, dive into how TikTok is revolutionizing holiday shopping. They discuss trends like 'de-influencing' and the rise of 'quiet luxury,' where consumers prefer meaningful gifts over impulse buys. The guests explore how emotional ties and nostalgia are still vital in gift-giving, even as social media simplifies purchases. Insights into shifting consumer attitudes towards authenticity and the contrasting fates of Walmart and Target complete the conversation.
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Cherished Childhood Gift
- Jordyn Holman's most cherished gift was a Fisher-Price dollhouse she received at a young age.
- She also fondly remembers giving her parents a personalized wooden plaque of Chicago.
Experiential and Personalized Gifts
- Kitty Guo values experiential gifts like a hard-to-get restaurant reservation.
- She also enjoys giving personalized gifts, such as a handmade, monogrammed wallet.
Authenticity over Influence
- Consumers are increasingly seeking authentic product recommendations beyond influencer marketing.
- Platforms like Reddit and TikTok offer more trustworthy peer reviews.
