Jordyn Holman, a retail reporter for The New York Times, and Kitty Guo, a gifting writer for The Strategist, dive into how TikTok is revolutionizing holiday shopping. They discuss trends like 'de-influencing' and the rise of 'quiet luxury,' where consumers prefer meaningful gifts over impulse buys. The guests explore how emotional ties and nostalgia are still vital in gift-giving, even as social media simplifies purchases. Insights into shifting consumer attitudes towards authenticity and the contrasting fates of Walmart and Target complete the conversation.
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question_answer ANECDOTE
Cherished Childhood Gift
Jordyn Holman's most cherished gift was a Fisher-Price dollhouse she received at a young age.
She also fondly remembers giving her parents a personalized wooden plaque of Chicago.
question_answer ANECDOTE
Experiential and Personalized Gifts
Kitty Guo values experiential gifts like a hard-to-get restaurant reservation.
She also enjoys giving personalized gifts, such as a handmade, monogrammed wallet.
insights INSIGHT
Authenticity over Influence
Consumers are increasingly seeking authentic product recommendations beyond influencer marketing.
Platforms like Reddit and TikTok offer more trustworthy peer reviews.
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TikTok gift guides and social media shopping platforms changed the game this holiday season. So how much did shoppers spend — and where did they make those purchases? Hint: it definitely wasn't Target. David is joined by Jordyn Holman, retail reporter for The New York Times, and Kitty Guo, a writer for The Strategist covering gifting, to find out how shopping habits shifted in 2024.
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