Jordyn Holman, a retail reporter for The New York Times, and Kitty Guo, a gifting writer for The Strategist, dive into how TikTok is revolutionizing holiday shopping. They discuss trends like 'de-influencing' and the rise of 'quiet luxury,' where consumers prefer meaningful gifts over impulse buys. The guests explore how emotional ties and nostalgia are still vital in gift-giving, even as social media simplifies purchases. Insights into shifting consumer attitudes towards authenticity and the contrasting fates of Walmart and Target complete the conversation.