The RevOps Review
The future of Revenue Operations with Lonny Sternberg, VP of RevOps at Vestwell
Nov 15, 2024
Lonny Sternberg, VP of RevOps at Vestwell, shares insights from over 10 years in revenue operations. He highlights the importance of a strong Ideal Customer Profile (ICP) to enhance product-market fit. Lonny discusses the necessity of integrating RevOps into organizational planning early on and the future landscape of startup funding amid tech evolution. He emphasizes the blend of people, data, and AI in driving successful operations. The conversation also covers the shift to product-led growth and the need for collaboration and clear communication within teams.
30:28
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Integrating Revenue Operations early in organizational planning is crucial for aligning stakeholders and influencing key decisions for sustainable growth.
- The shift towards usage-based pricing models represents a significant evolution in SaaS, enhancing user experience while driving industry consolidation.
Deep dives
Sustainable Growth in the SaaS Market
The current SaaS market is shifting towards sustainable growth rather than the previous 'growth at all costs' mentality. Companies are re-evaluating their subscription models to create more value and differentiation in an increasingly crowded marketplace. As funding has become more constrained, businesses are focusing on consolidation, leading to companies adding features and capabilities to maintain competitive advantage as their original offerings become less unique. This trend highlights the importance of companies adapting to the changing landscape by considering user needs and creating bundled services.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
