Copywriters Podcast Episode 041 - Copywriting and Sales Funnels with David Allan
26 snips
Jan 28, 2018 AI Snips
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Transcript
Episode notes
Funnels Guide Customer Journey
- Funnels guide prospects through stages from awareness to purchase and beyond into upsells.
- They simulate a sales process where fewer prospects convert at each step, narrowing like a funnel.
Keep Funnels Simple and Sequential
- Start with a simple funnel: a landing page with a free or low price offer to capture leads.
- Follow with an email sequence and upsells to gradually warm prospects toward higher-priced products.
Avoid Overwhelming With Information
- Avoid overwhelming prospects with too much information at once; spread information across funnel steps.
- Gradual warming through well-paced content increases chances of sale success.
