Episode 041 - Copywriting and Sales Funnels with David Allan
Copywriters Podcast
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How to Define a Funnel
People are in different stages of what they call the buying cycle. So people may be just starting to look for something. They sort of have either an awareness of what you offer already or they don't. And so when they're going to buy a book from Amazon, they may be looking for a specific book but alongside that, of course, are listed other books by the same author.
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