Build a Better Agency Podcast Episode 522 Strategic Methodologies for Agency Success with Ana Laskey
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Oct 5, 2025 In this discussion, Ana Laskey, the head of Ground Control Research and a market strategist, shares her insights on the importance of blending rigorous research with agency strategy. She highlights the need for agencies to refine their data collection processes and warns against over-relying on AI for insights. Ana emphasizes the significance of defining niche-focused methodologies and developing actionable plans based on validated target markets. Additionally, she offers strategies for addressing client pushback and communicating the value of thorough research.
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Strategy Is The Uncommoditized Edge
- Agencies' main differentiator today is their ability to develop insight-driven strategy, not execution alone.
- Strategy rooted in real client understanding resists commoditization from freelancers and AI.
More Data Isn't Clarity
- Instant access to information creates a deluge, not clarity, without standards for relevance.
- Factual data can still be unhelpful if it's not specific to the client's need.
Create A Methodology Before Using AI
- Build a standard methodology that tells you which pieces of information you need for each client type.
- Exclude quick AI outputs that don't meet your methodology's standards.