Ana Laskey

In this discussion, Ana Laskey, the head of Ground Control Research and a market strategist, shares her insights on the importance of blending rigorous research with agency strategy. She highlights the need for agencies to refine their data collection processes and warns against over-relying on AI for insights. Ana emphasizes the significance of defining niche-focused methodologies and developing actionable plans based on validated target markets. Additionally, she offers strategies for addressing client pushback and communicating the value of thorough research.