Ana Laskey
Market researcher and strategist who leads Ground Control Research, helping brands and agencies pair rigorous research with strategic methodology to drive growth and actionable insights.
Best podcasts with Ana Laskey
Ranked by the Snipd community
20 snips
Oct 5, 2025 • 56min
Episode 522 Strategic Methodologies for Agency Success with Ana Laskey
In this discussion, Ana Laskey, the head of Ground Control Research and a market strategist, shares her insights on the importance of blending rigorous research with agency strategy. She highlights the need for agencies to refine their data collection processes and warns against over-relying on AI for insights. Ana emphasizes the significance of defining niche-focused methodologies and developing actionable plans based on validated target markets. Additionally, she offers strategies for addressing client pushback and communicating the value of thorough research.
8 snips
Oct 6, 2025 • 25min
This is what great positioning is made of
Ana Laskey, founder of Ground Control Research and a leading customer research coach, shares her insights on how consultants often misstep by focusing on their expertise instead of truly understanding client needs. They discuss the importance of identifying unmet needs to carve out unique market positions. Ana highlights a tax advisor's successful pivot to ‘deal-relevant tax insights’ and why focusing on the right problems can create more value with less work. They emphasize meeting clients in their own language to build trust and confidence.
