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The Cognitive Crucible

#89 Ajit Maan and Paul Cobaugh on Narrative

Mar 29, 2022
Dr. Ajit Maan and Mr. Paul Cobaugh discuss the significance of narrative in national security, exploring cultural influences on beliefs and behaviors. They unravel the Hero's Journey archetype, emphasizing narrative's impact on audience interpretation. The conversation highlights the strategic use of storytelling in information campaigns for effective influence.
53:00

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Quick takeaways

  • Connecting with existing narrative frameworks triggers predictable behavior in audiences.
  • Narratives should form the core of military campaigns for operational success and shape audience perceptions effectively.

Deep dives

The Importance of Understanding Cultural Narratives in Information Operations

Understanding cultural narratives is vital in shaping national security strategies. When targeting audiences, it's crucial to connect with their existing narrative frameworks to trigger predictable behavior. Narratives should be viewed as foundational cultural elements, distinct from mere stories or messaging. Ensuring alignment with the audience's meaning map allows for impactful messaging and influences decisions subconsciously.

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