The Cognitive Crucible

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. John Boyd is well known to have formally written down very little of his own theories on war and conflict, making researching his concepts challenging and leading many to infer meanings based on their own interpretations—or others'—of what little easily accessible evidence of his thinking remains. In Snowmobiles and Grand Ideals, Ian Brown unpacks Boyd in his own words delivered during his lectures. Recording Date: 9 Dec 2025 Resources: Cognitive Crucible Podcast Episodes Mentioned #146 Sebastian Bae on Gaming Snowmobiles and Grand Ideals: John Boyd's Vision for Thriving in Chaos by Ian T. Brown and Frans P. B. Osinga A New Conception of War by Ian T. Brown YouTube: Steve Jobs Introducing The iPhone At MacWorld 2007 Destruction and Creation by John Boyd (1976) Link to full show notes and resources Guest Bio: Ian Brown is a retired Marine Corps CH-53E Super Stallion helicopter pilot with multiple deployments to Iraq, Afghanistan, and the Pacific region. He has written dozens of articles, reviews, and short stories for a variety of defense-related publications, covering topics of military history, military theory, future war, and wargaming. His book A New Conception of War: John Boyd, the U.S. Marines, and Maneuver Warfare (Marine Corps University Press, 2018) was added to the Commandant of the Marine Corps' Professional Reading Program in 2019. He currently works as a wargame analyst for Group W and has designed several wargames independently. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

In this conversation, Bill Wall, CEO of Accrete AI and former Special Forces Colonel, delves into the critical intersection of AI and information operations. He highlights the U.S.'s need to rebalance military might with effective information strategies and understanding local populations in modern conflicts. Wall also discusses Accrete AI's ability to analyze vast data for critical insights. He emphasizes the importance of tailoring narratives for social media and the risks of falling behind in influence operations, advocating for a renewed focus on soft power in the digital age.

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. Josh "Bugsy" Segal recaps his recent observations from the Ukraine battlefield and concerns for Western governments which don't adapt quickly. Ukraine's rapid development of sophisticated, cost-effective domestic defense technology, including advanced counter-drone systems, is positioning the nation as a key arms supplier of the future. This innovation highlights a critical national security concern for the U.S., as expensive Western weapons have proven ineffective against Russian countermeasures, and the American defense industry is failing to incorporate vital battlefield insights. To maintain its global defense sector dominance, the U.S. must accept its current competitive disadvantage and immediately prioritize collaboration with Ukraine to integrate its effective, relevant technology. Recording Date: 12 Dec 2025 Resources: Cognitive Crucible Podcast Episodes Mentioned #192 Josh "Bugsy" Segal on the American Maginot Line #219 Dr. Josh Segal on Are We Losing the War? Lethality, Deterrence, and Information Ukraine offers a roadmap for faster and cheaper battlefield innovation by Josh Segal Defense in depth Brave 1 Ukrainian Defense Innovation Fire Point Weapons Systems Link to full show notes and resources Guest Bio: Josh Segal holds a Ph.D. in Russian Studies from George Washington University and an MA in Russian Studies from Emory University and graduated Summa Cum Laude from Emory. He is a former negotiator on Chemical Weapons Convention and helped establish the OPCW, and other treaties in the 1990s, became active duty Navy Info warfare and intel officer and served 27 years, finishing as Director of the Information Warfare Program and finally at US Special Operations Command. Current;y, he is a senior advisor to a number of Department of War leaders across Policy and the Services, recently returned from 11 speaking engagements in Europe and North America on Hybrid Warfare. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

Michael Lissack, founder of the Second Order Science Foundation and a cybernetics expert, dives into anticipatory agents and their role in understanding complex systems. He explores the intersection of Quantum Bayesianism and anticipatory systems, shedding light on how we interpret meaning in an overwhelming information landscape. Lissack distinguishes between human cognitive limits and large language models, emphasizing the value of dialogue with these agents. He critiques conventional approaches, advocating for a philosophical, process-driven framework to navigate uncertainty.

Colonel Robert M. Thelen, a senior U.S. Army officer with extensive experience in information operations, sheds light on the Army's new Information Warfare Branch. He discusses the U.S. lagging behind adversaries like China and Russia in information funding and highlights the need to overcome existing silos in U.S. operations. Thelen also explores the evolving role of public affairs in military planning, the impact of the Global Engagement Center, and the future tactical responsibilities of the IWAR branch in countering misinformation.

Robert Thibadeau, a pioneering computational cognitive neuroscientist from Carnegie Mellon, dives deep into the complexities of identity and privacy in the digital age. He proposes that we should manage a million identities on chips, allowing us to selectively share and protect our personal information. Thibadeau also discusses the role of the brain as a truth engine, how enforced moderated dialogue can revive societal norms, and the transition from the Internet Court of Lies to TruthCourt, aiming to create a more trustworthy online discourse.

Lt. Col. Orlandon Howard, a U.S. Army public affairs officer, shares his insights on rethinking strategic communication within military public affairs. He highlights the importance of the PESO model, emphasizing how integrated communication strategies can align military goals with audience needs. Howard discusses the challenges posed by information warfare, particularly from nation-state competitors like China, and the ethical nuances of informing versus influencing. He also poses a thought-provoking research question about the cognitive conditions that influence host nation support for military operations.

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Dr. John Pennell discusses his book and Ph.D. research: Assessing Russia's Actions in Ukraine and Syria, 2014–2022 Implications for the Changing Character of War. Recording Date: 4 Sep 2025 Research Question: John Pennell suggests an interested student or researcher examine: How can we better inform the American public about the information space; focusing on informing the American public about threats from adversaries and discerning fact from fiction. How Russian information operations has evolved since 2022; studying the evolving Russian information operations since 2014, including the shift in approach in 2022, as well as the influence of non-state actors like criminal syndicates and drug cartels in the information space. Resources: Cognitive Crucible Podcast Episodes Mentioned #151 Daniel Runde on Chinese Soft Power #230 Randy Rosin on Warfare is Informational; the Case for a New DoD Information Paradigm Assessing Russia's Actions in Ukraine and Syria, 2014–2022 Implications for the Changing Character of War By John A. Pennell Link to full show notes and resources Guest Bio: Dr. Pennell is a highly accomplished, retired US senior foreign service officer (Minister-Counselor rank), with 20+ years of executive-level experience leading multidisciplinary, interagency, and joint teams to oversee US cooperation programs across Africa, Eurasia, the Indo-Pacific, Latin America, and the Middle East. He has deep expertise in irregular warfare, strategic competition, public diplomacy, strategic communications, and countering hybrid threats including in high-threat, gray-zone, and/or active combat environments. He's currently a Senior Diplomacy Fellow with Narrative-Strategies, Senior Strategic Advisor with Pax Strategies LLC, and Senior Practitioner (pro bono) with the US Department of Defense's Irregular Warfare Center (IWC) in the intelligence, operations in the information environment, and emerging tech networks. He's also a subject matter expert reviewer (pro bono) for National Defense University's Joint Forces Quarterly (JFQ) and an International Advisory Board Member of Ukraine Foundation, a Swiss-based organization focused on peace processes and conflict resolution in Ukraine. In addition to being a lifetime member of the Information Professionals Association (IPA), he's a member of the American Foreign Service Association (AFSA), Baltimore Council on Foreign Affairs (BCFA), Foreign Policy for America (FP4A), Intelligence and National Security Alliance (INSA), and National Security Leaders for America (NSL4A). He has a PhD in War & Defense Studies from King's College London and Masters degrees from the National War College and American University. His book on Russia's irregular warfare activities in Syria and Ukraine is available from Bloomsbury, Amazon, Waterstones, etc. You can also visit his website. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Tod Rathbone discusses trends related to digital marketing and why it matters including: the evolution of live media, digital ad tracking, AI's impact on marketplaces and media, identity mapping and platform challenges, AI and online safety, challenges of digital information management, and infrastructure vulnerabilities. Recording Date: 2 Sep 2025 Link to full show notes and resources Guest Bio: Tod Rathbone is a seasoned marketing strategist and agency leader with over four decades of experience guiding global brands and creative organizations through transformation and growth. He currently serves as a fractional Chief Strategy Officer for Infinity Marketing Team and Reed Art Department. Previously, Tod was Global Chief Strategy Officer at WONGDOODY, where he built and scaled the strategic offering that helped transform the agency from a $25M regional shop into a $200M global digital innovation company. He also served on the 4A's Board of Directors, contributing industry leadership at the national level. His earlier leadership roles at Publicis Sapient, Razorfish, and Band Digital spanned brand strategy, digital transformation, and innovation for Fortune 100 clients including Samsung, Nestlé, and Apple. Known for shaping agencies into engines of growth and cultural relevance, Tod combines deep expertise in brand building, digital innovation, and creative strategy with a proven track record of scaling businesses, inspiring teams, and delivering award-winning client work. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association. During this episode, Randy Rosin returns to the Cognitive Crucible to support his assertion that warfare is informational and the US Department of Defense needs an entirely new information paradigm. Recording Date: 28 Aug 2025 Resources: Cognitive Crucible Podcast Episodes Mentioned #7 Randy Rosin on Russia and Applied Cybernetics #187 Randy Rosin on Reflexive Control #125 Journey from conception through JP 3-04 Cybernetics: Or Control and Communication in the Animal and the Machine by Norbert Wiener Programming the Universe: A Quantum Computer Scientist Takes On the Cosmos by Seth Lloyd The Bit and the Pendulum: From Quantum Computing to M Theory--The New Physics of Information by Tom Siegfried The Information: A History, A Theory, A Flood by James Gleick Link to full show notes and resources Guest Bio: Dr. Randy Rosin was formerly a faculty member of the National Intelligence University in Bethesda, Maryland. He taught courses in propaganda, foreign information and cyber strategy, cyber threat intelligence, denial and deception, and leadership. He is a 32-year active-duty Army veteran who has served in combat arms, psychological operations, information operations, as a middle eastern foreign area officer, and in human intelligence operations. Notably serving as the information operations chief in Iraq, at US Central Command, and as the Senior Defense Official and Defense Attaché in Yemen. His research interests are in the intersection of technology and manipulative communication and on the development of information-based theoretical frameworks in military applications. Currently he teaches critical thinking courses in the Honors College at Montana State University. About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain. For more information, please contact us at communications@information-professionals.org. Or, connect directly with The Cognitive Crucible podcast host, John Bicknell, on LinkedIn. Disclosure: As an Amazon Associate, 1) IPA earns from qualifying purchases, 2) IPA gets commissions for purchases made through links in this post.