This Is TASTE 666: Vittles Editor Jonathan Nunn Is Redefining UK Food Media
Oct 6, 2025
Jonathan Nunn, the founder of the food culture newsletter Vittles, dives into his editorial vision and the vibrant London food scene. He highlights London's diverse diaspora cuisine and the unique experiences he had while visiting New York. Nunn discusses notable projects like the Kids and Paris guides, advocating for timeless reporting over trend-chasing. He explores the balance in restaurant criticism and the challenges of fine dining coverage today. Plus, he shares insights on the joy of print media and his thoughts on community-focused content creators.
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Why NY Bars Feel Different
- Jonathan praised New York bars like Long Island Bar for comfortable, well-priced drinks and strong social life.
- He contrasted London's formal, high-end bars with New York's easygoing neighborhood bar culture.
Distinct Editorial Sensibility
- Vittles mixes city restaurant coverage with broader food culture to offer a uniquely British and South Asian sensibility.
- The newsletter intentionally avoids American food-writing norms to present different perspectives to global readers.
Reporting Beyond Restaurant Listings
- Deep city guides and long reads reveal food culture's political and historical layers.
- Vittles uses long-form reporting to explain forces shaping food scenes rather than just listing places.
