Owner Operated 3. The Black Sheep Agency
Apr 5, 2021
Aimee Woodall, founder of the Black Sheep Agency, discusses her journey in building a cause-driven marketing agency in Houston. She highlights the significance of trust and transparency with clients, especially in the nonprofit sector. The conversation explores the challenges of measuring social impact and distinguishes genuine efforts from 'impact washing.' Innovative solutions born from the pandemic, like dynamic QR menus, are showcased alongside a critique of corporate social responsibility commitments, emphasizing the need for authenticity in business.
AI Snips
Chapters
Books
Transcript
Episode notes
What is an agency?
- Agencies are groups that creatively move clients forward through brand strategy and design.
- Strategy helps clients communicate purpose and engage people at various company growth stages.
Niche and Client Approach
- The Black Sheep Agency focuses on nonprofits, governments, and for-profits with social impact.
- Clients often come unsure of their needs; the agency clarifies and addresses them.
Landing Baker Ripley Early
- Six months after launching, Aimee landed a major nonprofit client that shaped her agencys mission.
- This energized her team to focus exclusively on cause-driven work.
