Aimee Woodall

Aimee Woodall, founder of the Black Sheep Agency, discusses her journey in building a cause-driven marketing agency in Houston. She highlights the significance of trust and transparency with clients, especially in the nonprofit sector. The conversation explores the challenges of measuring social impact and distinguishes genuine efforts from 'impact washing.' Innovative solutions born from the pandemic, like dynamic QR menus, are showcased alongside a critique of corporate social responsibility commitments, emphasizing the need for authenticity in business.