From Burnout to Black Sheep

This chapter chronicles the founder's transition from a traditional PR agency to establishing their own creative agency, spurred by feelings of burnout and a desire for innovation. It highlights the birth of the 'Black Sheep Agency', a name symbolizing their commitment to breaking away from conventional practices in a crowded market. The narrative further explores the significance of company culture, employee engagement, and the transformative impact of embracing unique identities in business.