Business Wars Harley and the Biker Wars - Uneasy Riders | 3
Aug 21, 2019
After WWII, disenchanted veterans form wild biker clubs, igniting chaos in Hollister, California. Hollywood's 'The Wild One' showcases Harleys, much to the ire of the brand's Milwaukee bosses. As the company turns 50, they celebrate the demise of a rival, yet face new threats from British brands. Elvis Presley boosts Harley's image with his new KH model, while the rise of the Hell's Angels transforms the brand's reputation into one of danger, amidst fierce competition from rising Japanese manufacturer Honda.
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The Wild One Worries
- William Davidson, Harley-Davidson's CEO, was concerned about the film "The Wild One".
- He worried it would further tarnish Harley's image, linking the brand with rebellious biker gangs.
British Invasion
- Harley-Davidson faced competition from British motorcycle brands like Triumph, BSA, and Norton.
- These lighter, more affordable bikes appealed to a broader range of riders, challenging Harley's dominance.
Veterans and Bikes
- Many outlaw bikers were World War II veterans who enjoyed riding Harley WLAs during their service.
- Post-war, some sought the thrill and camaraderie of their wartime experiences through motorcycle clubs and riding.
