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Harley and the Biker Wars - Uneasy Riders | 3

Business Wars

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Elvis Presley and the Harley-Davidson Connection

This chapter delves into the influence of Elvis Presley on the Harley-Davidson brand during the 1950s, focusing on his enthusiastic upgrade to a new KH model. It contrasts his celebrity endorsement with Harley's challenges in competing against foreign motorcycle brands in a changing market.

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