Negotiate Anything Stop Building a Business—Start Building a Movement
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Jun 27, 2025 Brian Gottlieb, author of 'Beyond the Hammer' and business mentor, shares his journey of aligning business success with community impact through initiatives like 'Windows for a Cause.' He emphasizes the significance of authentic company culture and empowering employees to foster intrinsic motivation. Gottlieb dives into practical strategies for blending financial goals with meaningful purpose, highlighting real-life examples of successful community support programs. This conversation offers invaluable insights for leaders looking to drive change and enhance productivity.
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Authentic Culture Fuels Business Value
- Authentic business culture is crucial for successful negotiations and business exits.
- Creating value internally in an organization leads to strong overall business value.
Revive Your Mission and Vision
- Start culture change by revisiting and clarifying mission and vision statements regularly.
- Ensure your vision challenges people and that they understand their role in achieving it.
Windows for a Cause Impact
- The "Windows for a Cause" program transformed old windows into art to raise funds for community members.
- Raised money helped a veteran stand for the first time in 40 years, engaging both employees and customers.
