Negotiate Anything

Stop Building a Business—Start Building a Movement

17 snips
Jun 27, 2025
Brian Gottlieb, author of 'Beyond the Hammer' and business mentor, shares his journey of aligning business success with community impact through initiatives like 'Windows for a Cause.' He emphasizes the significance of authentic company culture and empowering employees to foster intrinsic motivation. Gottlieb dives into practical strategies for blending financial goals with meaningful purpose, highlighting real-life examples of successful community support programs. This conversation offers invaluable insights for leaders looking to drive change and enhance productivity.
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INSIGHT

Authentic Culture Fuels Business Value

  • Authentic business culture is crucial for successful negotiations and business exits.
  • Creating value internally in an organization leads to strong overall business value.
ADVICE

Revive Your Mission and Vision

  • Start culture change by revisiting and clarifying mission and vision statements regularly.
  • Ensure your vision challenges people and that they understand their role in achieving it.
ANECDOTE

Windows for a Cause Impact

  • The "Windows for a Cause" program transformed old windows into art to raise funds for community members.
  • Raised money helped a veteran stand for the first time in 40 years, engaging both employees and customers.
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