The podcast discusses Homes.com's Super Bowl ad campaign and its potential impact on industry giants like Zillow. They also explore the real estate industry's ongoing legal battles and how they may reshape the future for real estate professionals. The hosts discuss the financial advantage and impact of Zestimate and delve into a legal argument related to a famous case of indirect purchasers. They also touch upon the fear and caution surrounding legal issues in business and the importance of settling.
Homes.com is launching a billion-dollar Super Bowl ad campaign, potentially impacting industry giants like Zillow.
The Keller Williams settlement and similar legal battles may lead to consolidation of cases and potential changes in NAR membership requirements.
Deep dives
Key Points about the Podcast Episode
The podcast episode discusses the upcoming co-star Super Bowl ad and the KW Settlement.
Co-Star Super Bowl Ad
Co-Star plans to launch a Super Bowl ad campaign for homes.com with an estimated budget of a billion dollars.
KW Settlement
KW settles a lawsuit for around 70 million dollars, similar to settlements by Remax and anywhere. The settlement requires KW to change its training materials.
Implications of the Settlement
The settlement allows KW brokerages to operate without requiring their agents to be Realtors. The settlement, along with other similar settlements, may lead to a consolidation of cases and a potential impact on NAR membership.
On this episode of Industry Relations, Rob and Greg discuss Homes.com's momentous marketing push running an ad during the most watched event in America – the Super Bowl. And its potential ripple effects on industry giants like Zillow.
Rob and Greg also revisit the real estate industry's current legal battles. The buzz around the Keller Williams settlement and with consolidation on the horizon, how will ongoing lawsuits reshape the future landscape for real estate professionals?
Listen to the Industry Relations Podcast, available on all podcast platforms!