Super Bowl Ripples
Industry Relations
Competition and Advertising: Super Bowl Ads vs Podcast Sponsorships
This chapter discusses the competition between real estate companies and the potential impact of a billion-dollar advertising campaign. The speakers question the effectiveness and cost of Super Bowl ads, suggesting that sponsoring podcasts and YouTube channels may be a better way to reach their target audience. They also explore the demographics of podcast listeners and debate the gender and age distribution of podcast audiences.
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