How I Built This with Guy Raz Advice Line: Scaling Strategies
24 snips
May 22, 2025 
Andy Atkins, co-owner of Bad Luck Burger Club, shares his thoughts on the potential of a brick-and-mortar expansion from his Nashville food trucks. Tiffany Narbonne, founder of T. Jazelle, discusses her journey in creating inspirational jewelry and her aspirations to partner with larger retailers. Peter Houck, founder of RinkRabbit, evaluates the prospects of international growth for his figure skating accessories, emphasizing the need for a solid domestic foundation. All three guests offer unique insights into navigating business challenges and scaling their brands.
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Pandemic Pivot to Success
- Andy Atkins started Bad Luck Burger Club as a food truck during the pandemic without a formal business plan.
- Their organic growth led to positive cash flow and plans to either expand trucks or move to brick and mortar.
Weigh Costs Before Expanding
- Carefully weigh the cost and operational differences between food trucks and brick-and-mortar before expansion.
- Use new revenue streams like alcohol sales in brick-and-mortar to offset higher overhead costs.
Simplify and Humanize Brand Story
- Simplify your brand story so retailers and customers quickly understand what makes your product special.
- Organize jewelry collections around emotions and traits rather than just product types to deepen customer connection.