How I Built This with Guy Raz cover image

Advice Line: Scaling Strategies

How I Built This with Guy Raz

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RinkRabbit's Growth and International Potential

This chapter delves into the evolving figure skating brand RinkRabbit, focusing on its unique products designed for skaters and impressive growth since its 2021 launch. The discussion encompasses the challenges of expanding internationally while highlighting the strong demand within the U.S., as well as strategies for effectively reaching global markets. Speakers share insights on the significance of intellectual property protection and the importance of maintaining a strong domestic foundation before considering broader expansion.

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