512: How Shay Mitchell Is Disrupting a $17B Industry

Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila.

In this episode, you’ll learn:

• Why the name play a huge part in BÉIS development
• Mitchell’s philosophy of learning
• Why she’s still a consumer first
• About the lengthy sampling and design process for BÉIS
• How BÉIS turned negative publicity into a viral pop-up event
• Four ways to partner with talent for your business.
• How Drake became Onda’s first and best customer
• About Mitchell’s new upcoming travel show Thirst
• If she’s ever returning to YouTube
• And much more brand, business, and founder advice…

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