512: How Shay Mitchell Is Disrupting a $17B Industry
May 17, 2024
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Actress, producer, and entrepreneur Shay Mitchell discusses disrupting a $17B industry with her brand BÉIS. She shares her philosophy of learning, BÉIS development, partnering with talent, and Drake's support. Also, she talks about the design process, negative publicity turned viral, and her upcoming travel show Thirst.
Naming your business strategically can play a huge role in its development and success.
Learning is a key philosophy for entrepreneur Shay Mitchell in all her ventures.
Creating low-sugar, low-calorie, and flavorful options filled a gap in the market for Shay Mitchell's tequila brand.
Effective time management, prioritization, and strong support systems are crucial for maintaining success in various roles.
Deep dives
Transition from Acting to Entrepreneurship
The speaker discusses transitioning from acting to entrepreneurship, highlighting the learning process and exploring the creation of new ventures like the Bass luggage line and the Honda tequila brand.
Inspiration for Starting the Honda Tequila Brand
The speaker shares her inspiration for starting the Honda tequila brand, mentioning the gap in the market for tequila-based ready-to-drink beverages and her focus on producing a low-sugar, low-calorie, but flavorful option.
Thirst Show Concept
The speaker introduces the concept of the 'Thirst' show, explaining its inception during the COVID-19 pandemic and the idea of exploring different cultures through their beverage choices, showcasing a unique perspective in the travel and drink content space.
Balancing Multiple Ventures and Roles
The speaker reflects on managing various ventures and roles in her life, emphasizing the importance of time management, prioritization, and the support of dedicated teams at work and home to maintain a successful multi-hyphenate career.
Future Projects and Excitement
The speaker expresses excitement for upcoming projects without revealing details, teasing two new ventures that resonate strongly with her and are poised to make a significant impact, hinting at a continuation of her entrepreneurial journey and creative endeavors.
Reflection on Decision-Making and Daily Habits
The speaker reflects on decision-making processes as a founder, highlighting the role of patience and the importance of daily habits like alone time in boosting productivity and clarity amidst a busy schedule.
Engagement with Talent and Partnership Strategy
The speaker shares insights on engaging with talent and partnership strategies, advising on the importance of aligning values and goals with potential partners and the benefits of organic and authentic collaboration for successful ventures.
Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila.
In this episode, you’ll learn:
Why the name play a huge part in BÉIS development
Mitchell’s philosophy of learning
Why she’s still a consumer first
About the lengthy sampling and design process for BÉIS
How BÉIS turned negative publicity into a viral pop-up event
Four ways to partner with talent for your business.
How Drake became Onda’s first and best customer
About Mitchell’s new upcoming travel show Thirst
If she’s ever returning to YouTube
And much more brand, business, and founder advice…
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