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24min chapter
512: How Shay Mitchell Is Disrupting a $17B Industry
The Foundr Podcast with Nathan Chan
The Art of Naming and Building Brands
This chapter delves into the importance of selecting the right name for a business or product, emphasizing trusting one's instincts over seeking validation. It further explores the journey of entering the beverage industry with a product named On, driven by passion and curiosity. The discussion also touches on successful brand partnerships with celebrities, highlighting the significance of genuine involvement and shared values for successful collaborations.
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Listen to the best highlights from the podcasts you love and dive into the full episode