The Value of NFTs for Business and Society

NFTs, or non-fungible tokens, have evolved beyond just being collectibles and have found more practical applications in businesses. They are being used to improve the functioning of markets, such as ticket sales, by ensuring ownership and preventing fraud. NFTs also serve as cross-platform identity records, providing a secure way to prove one's identity across various platforms. Additionally, NFTs offer opportunities for branded utility, allowing businesses to build customer communities and enhance the product experience. These are some of the fundamental principles that define the value of NFTs for both business and society.