This chapter explores the rise of NFTs and their applications, discussing their value for businesses and society. The guests highlight the exciting and creative uses of NFTs in recent times, including successful brand experiments. They delve into the fundamental principles defining NFTs as an asset class and explain how NFTs can enhance markets, address concerns around AI and deep fakes, and drive customer identity and brand growth.
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Scott Duke Kominers, Professor of Business Administration at Harvard Business School and co-author Steve Kaczynski discuss their book The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create.
Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.
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