This chapter explores Starbucks' Odyssey rewards program and its connection to NFTs for newspaper subscriptions. It also delves into the concept of tokenization of traditional financial assets and the potential impact on the financial industry.
Scott Duke Kominers, Professor of Business Administration at Harvard Business School and co-author Steve Kaczynski discuss their book The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.