Real Estate Team OS

[BONUS] 2025 Opportunities from 2024 Changes with Renee Funk

Jan 2, 2025

Renee Funk, co-team leader of The Funk Collection in Orlando, shares her insights on navigating the changing real estate landscape. She discusses how recent regulatory changes can open up new opportunities for growth. Renee emphasizes the importance of operational support, defining success on personal terms, and fostering open communication within teams. She also highlights the need for real estate agents to adapt to consumer empowerment and the evolving market, while promoting curiosity and connection as essential elements of success.

42:07

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Episode guests

Renee Funk

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Episode notes

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Quick takeaways

Emphasizing agility in navigating regulatory changes empowers real estate agents to transform challenges into growth opportunities while serving consumers effectively.

Building a strong operations team is essential for long-term success in real estate, allowing agents to focus on client relationships and sales.

Deep dives

Agility in Change

The importance of agility in the face of change is emphasized, particularly in the context of the challenges and transformations experienced in 2024. This year brought significant regulatory changes and market fluctuations that tested the resilience of real estate agents. Leaders in the industry encourage viewing these changes as opportunities for growth and adaptation rather than setbacks. By embracing agility, agents can better serve consumers and capitalize on new possibilities that arise from shifting industry dynamics.

Intro

2min

Redefining Success in Real Estate

17min

Anticipating Opportunities in Real Estate Post-2024

5min

Embracing Change in Real Estate

15min

Exploring Curiosity and Individuality in Real Estate Success

2min

Reflections on Teamwork: From Professional to Personal

2min

Learn from 7 Real Estate Team OS guests, host Ethan Beute, and other real estate pros at a free, 6-hour virtual event from the Real Estate Coaching Collective: https://myrecc.com/thelab-virtual-edition-registration

Compared to 2023, production was down about 18% this year for The Funk Collection brokered by eXp Realty in Orlando, Florida. Co-team leader Renee Funk took no pleasure in sharing that, but also acknowledged that it’s a fact.

Many teams experienced similar results, driven by all kinds of change. But change presents opportunity and Renee is bullish on regulation changes and the year ahead.

Here in this bonus episode themed to the 2024 Wins and 2025 Game Plans episodes that immediately precede it, Renee shares some of the lessons, challenges, and wins their team faced - and what’s ahead in 2025.

FUBCON Session with Renee: https://youtu.be/ClJc94xi3ic

Subscriber-only episodes: https://realestateteamos.com/subscribe

Listen to this episode with Renee Funk for insights into:

- Why operations are the “true glue” of your team and why your first hires should be in this area

- Why there’s no single way to define success in real estate and what that means for leaving or staying in sales production

- Specific conversations to have openly within your team, including teams within the team and offboarding rather than re-recruiting

- The LB NT framework to reflect on any meeting, conversation, or time period

- Why they’re bullish on regulation changes (spoiler: it’s about clarity of value for all)

- Specific times we’ve seen the “end of agents” fear and distraction before

- How they approached training on buyer-broker agreements

- The two-stage buyer conversations to get buyer-broker agreements signed, to get more buyers to contracts, and to level up “Pop Tart” agents

- Resetting strategy with yourself, your team, and your clients