Limited Supply

S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies

May 29, 2024

Debating the ban on Shein by US government - racist or legitimate? Exploring DTC brands going global, influencer marketing on TikTok, and Moiz's brilliant/dumb business idea. Plus, the complexities of international expansion and the potential market for ozempic supplements.

33:18

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Quick takeaways

TikTok Shop's product-focused livestreams drive high sales with personalized comments, showcasing app's engaging strategies.

Debate over banning Chinese companies in the US raises concerns about national security versus unfounded bias, reflecting complex international dynamics.

Deep dives

TikTok's Personalized Comments

TikTok's feed algorithm personalizes comments based on user interactions, tailoring comments to individual preferences. This individualization extends to product-focused livestreams, with live stream shopping channels featuring products like liquid IV garnering high viewerships and sales, showcasing the app's successful engagement strategies.

Maximizing TikTok Content Potential

00:41

Introduction

2min

Evolution of TikTok Advertising and Influencer Marketing Strategies

13min

Social Media Prioritization, 3PL Experience, and Controversy of Chinese Companies in the US

3min

Navigating Challenges in International Business Expansion

12min

Exploring Market Opportunities for Complementary Products to Ozempic

2min

Excitement and Anticipation for Commerce Summit Event

2min

We can’t escape TikTok Shop, and chances are good neither can you. But is it actually working for the brands that are using it? And what does their AoV look like?

Nik also breaks down TikTok Shop’s shift to QVC-like ads as the boys debate the latest trends and happenings in TikTok Shop. How much do affiliates get paid anyway?

But let’s get down to brass tacks—because the guys are wondering whether or not the US government is trying to ban Shein for legitimate reasons or if they’re just plain racist against Chinese companies. Sure they might have a case for banning TikTok, but is there any merit to restricting the fast fashion empire from selling products in the US? Is Shein sourcing its raw materials from dubious sources or is it all just a bunch of smoke without fire?

Then, Nik and Moiz make the case for why DTC businesses need to start looking outside the US market for sales. Why aren’t more brands considering selling in other countries? And how come most marketing agencies aren’t interested in bringing brands to other nations?

Plus, Moiz unleashes the smartest business idea he’s ever had… or the dumbest idea he’s ever had. Take your pick.

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00:00:38 - Live Streams Focused on Products

00:06:46 - TikTok Embraces Live Streaming Trend

00:12:27 - How TikTok Customizes Comments Algorithm

00:14:48 - US Government Targets Chinese Businesses

00:20:57 - Expanding Internationally

00:22:13 - Europe Dominates Amazon US Traffic

00:25:02 - Opportunities for Brands in Amazon

00:28:31 - Creating a Business for GLP Medications

Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.

Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ

And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.

Follow Nik:

Twitter: https://www.twitter.com/mrsharma

Follow Moiz:

Twitter: https://www.twitter.com/moizali