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13min chapter
S8 E6: Racist or Righteous? Unpacking the Hate Against Chinese Companies
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Evolution of TikTok Advertising and Influencer Marketing Strategies
The chapter explores the shifting landscape of advertising on TikTok, focusing on the rise of sponsored ads, live streams, and product showcases. It delves into the marketing tactics of various brands and their use of influencers to enhance brand awareness. Additionally, the discussion addresses the impact of influencer promotion on brand reputation and analyzes the personalized algorithms of platforms like TikTok and YouTube.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode