

Author Sites vs Book Sites
Mar 27, 2025
The hosts share amusing anecdotes about their winter podcasting setup and the growth that writing brings to authors. They dive into the essential differences between author and book websites, emphasizing the importance of personal branding. Strategies for engaging readers through effective website design and innovative marketing are discussed, including creative ideas for using bonus materials. They also explore optimizing online presence and maximizing unused content for promotions, making the writing community's journey both practical and entertaining.
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Brand Around Your Name
- Always brand yourself as an author around your own name, not just a book title.
- A pen name can work, but be consistent and own that identity for life.
Have Both Author & Book Sites
- Have both an author website and a book website, and link them with backlinks for SEO.
- If budget is tight, prioritize the author website and forward book domain to it until a book site is feasible.
Use Billboard Mentality Website
- Apply the billboard mentality on your author website with a clear, simple message and calls to action.
- Avoid overwhelming visitors; communicate your author identity and value instantly.