The Advanced Selling Podcast Building a Winning Sales Culture (Part 2)
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Oct 27, 2025 Discover actionable tips for cultivating a winning sales culture. Learn how strategic customer meetups can strengthen relationships and create referral opportunities. Explore the benefits of internal book clubs for team bonding and engagement. Elevate morale with team brag sessions that celebrate wins. Understand the importance of being proactive with new client contacts to avoid costly mistakes. Plus, challenge the common excuses that hinder sales teams from achieving their best!
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Host Customer Meetups
- Host customer meetups (virtual or in-person) to build a customer relationship culture.
- Use events to let customers network and refer others, turning gatherings into a referral engine.
Financial Planner's Referral Events
- Mark Cade brought his financial planning clients together annually with music and speakers and left with multiple referrals each time.
- His events cost a few grand but produced immediate referral and prospect opportunities.
Run Internal Book Clubs
- Create internal book clubs or study groups to socialize team members and apply ideas to your business.
- Run small groups (10–12 people) and discuss how concepts translate into your company practices.