Odd Lots

A Top Miami Broker on the Booming Market for Ultra-Luxury Homes

7 snips
Jul 26, 2024
Dina Goldentayer, a top real estate agent at Douglas Elliman in Miami, specializes in ultra-luxury homes and has two decades of market expertise. In this conversation, she reveals the allure of Miami's booming multi-million dollar mansion market, including notable sales like Ken Griffin’s $100 million estate. Dina discusses the distinct strategies for listing high-end properties, how social media influences buyers, and the shifting demographics of affluent clientele, all while navigating a competitive and resilient market.
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INSIGHT

Miami Buyer Demographics

  • Miami real estate attracts a homogenous group of buyers, mostly North Americans aged 40-50 with school-aged children.
  • Their wealth comes from tech, finance (private equity, hedge funds), or selling businesses, and they seek a sunnier lifestyle.
ANECDOTE

How the Ultra-Rich Find Properties

  • Even billionaires browse Zillow, but word-of-mouth referrals from friends in the market also play a significant role in luxury real estate.
  • Seeing a recommended agent with top listings online reinforces buyers' confidence.
ADVICE

Table Stakes for Luxury Developers

  • To attract ultra-wealthy buyers, Miami developers constantly elevate their offerings.
  • Features like high ceilings, seamless finishes, pickleball courts, and unique lifestyle amenities become essential.
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