People I (Mostly) Admire

123. Walt Hickey Wants to Track Your Eyeballs

16 snips
Jan 20, 2024
Walt Hickey is a journalist and data expert, author of "You Are What You Watch." He dives into why China's film industry struggles to produce hits and shares his quirky experience of having an avatar in Madden NFL. The conversation explores the role of eye tracking technology in media engagement and how it impacts audience interaction. Additionally, they discuss the emotional responses to cinematic experiences, contrasting the Star Wars prequels with the originals while reflecting on cultural exports and their global influence.
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ADVICE

Data Journalism

  • Use data analysis to find newsworthy stories.
  • Instead of traditional reporting methods, analyze data to identify the most dangerous intersections directly.
ANECDOTE

Madden NFL Avatar

  • Walt Hickey got his avatar into Madden NFL.
  • He wanted to see how a normal person would fare in the NFL.
INSIGHT

NFL Athlete Differences

  • Walt Hickey's combine results highlighted the vast difference between NFL athletes and normal humans.
  • His 40-yard dash was much slower than even the slowest NFL lineman.
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