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123. Walt Hickey Wants to Track Your Eyeballs

People I (Mostly) Admire

CHAPTER

Exploring Eyeball Tracking in Media Consumption

This chapter delves into the creation of personalized gaming experiences for Madden players using their own avatars, showcasing innovation in video game engagement. It also examines eye tracking technology's role in understanding viewer interactions with media, leading to insights on directing and audience attention in film and commercials.

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