
123. Walt Hickey Wants to Track Your Eyeballs
People I (Mostly) Admire
Exploring Eyeball Tracking in Media Consumption
This chapter delves into the creation of personalized gaming experiences for Madden players using their own avatars, showcasing innovation in video game engagement. It also examines eye tracking technology's role in understanding viewer interactions with media, leading to insights on directing and audience attention in film and commercials.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.