SaaS Interviews with CEOs, Startups, Founders Founder stuck at $8m revenue, burning $400k/month shares Profit and Loss, How he turned things around with Proposify CEO Kyle Racki
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Oct 29, 2024 Join a candid discussion about the bumpy road to recovery for a SaaS company grappling with a significant revenue plateau. The CEO reflects on tough decisions, including a painful layoff, and shares insights on what led to the company's $400k monthly burn rate. Discover the importance of effective leadership in turning around product development and driving growth. Learn how introducing new talent and focusing on customer value reignited the company's path to profitability and sparked renewed success.
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Kyle's Low Point in 2022
- Kyle Racki shares how in fall 2022 he felt checked out and demoralized as growth stalled and attempts to sell the company failed.
- This hit a low point where Kyle shed a tear in front of the board, unsure if he had the stomach to keep going.
Repositioning & Pricing Tips
- Shift your product positioning to address mid-market needs like control and visibility for sales teams.
- Adjust pricing models to per-seat to better capture larger deal values and improve sales.
The Burden of Organizational Debt
- Growth slowed partly due to growing headcount and organizational debt causing friction and inefficiency.
- Adding people without proper leadership and processes led to slowed product innovation and internal conflicts.