NARPM Radio YouTube, AI, and the Future of PM Marketing
Dec 17, 2025
Stephen Fox, co-founder of Upkeep Media, dives deep into property management marketing strategies. He shares tips on low-budget YouTube creation, stressing that consistency is key over polish. Discover the importance of demographics in AI search behavior and how video content boosts SEO. Stephen highlights top online lead channels and warns against over-relying on paid ads. He also discusses leveraging third-party sites for AI visibility and the significance of having a clear local targeting on your website.
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Low-Budget Video Setup
- Use your smartphone camera plus a good external microphone like the Blue Yeti for decent video on a small budget.
- Mount your phone on a tripod with a clean background and a $15 adapter to connect the mic and record consistently.
Make Videos From Owner FAQs
- Start by listing the top 10 pain points of rental property owners and make one video answering each question.
- Expand into local regulations, neighborhoods, and investor topics after the initial set.
Launch With A High Cadence
- Launch aggressively with about eight videos per month (two per week) for the first four months to build momentum.
- After four months, taper to four videos per month or whatever you can sustain consistently.