Why Google Ads often underperform

Dec. 17, 2025

In this episode, Pete sits down with Stephen Fox of Upkeep Media to break down what’s actually working in marketing for property managers today - from simple, low-budget YouTube strategies to preparing your company to rank in AI search. Stephen explains how demographics impact search behavior, why consistency beats polish, and what PMs must do now to stay visible over the next 3–5 years.