Masters of Scale No data, no scale, w/Care.com’s Sheila Lirio Marcelo
Oct 5, 2021
Sheila Lirio Marcelo, founder and former CEO of Care.com, discusses her journey in the care marketplace. She emphasizes the critical role of data in scaling businesses, advocating for a data-driven approach to entrepreneurship. Marcelo shares insights on choosing the right market opportunities and highlights the impact of caregiving on economic growth. Her vision extends to empowering women in the workforce and improving consumer interfaces, blending personal experiences with strategic business innovation.
AI Snips
Chapters
Transcript
Episode notes
Coconut Entrepreneurship and Cultural Immersion
- Sheila Lirio Marcelo's family moved to Houston when she was six to pursue coconut oil extraction.
- Later, her parents sent her and her siblings back to the Philippines to relearn their native language and culture.
Hiding Motherhood
- Sheila hid her motherhood during her first job interview, fearing judgment.
- She later regretted this as it prevented her from bringing her whole self to work.
Pain Businesses vs. Pleasure Businesses
- At Upromise, Sheila discovered her passion for building businesses focused on consumer needs.
- She learned about the distinction between "pleasure businesses" and those that solve consumer pain points.