Sheila Lirio Marcelo

Sheila Lirio Marcelo, founder and former CEO of Care.com, discusses her journey in the care marketplace. She emphasizes the critical role of data in scaling businesses, advocating for a data-driven approach to entrepreneurship. Marcelo shares insights on choosing the right market opportunities and highlights the impact of caregiving on economic growth. Her vision extends to empowering women in the workforce and improving consumer interfaces, blending personal experiences with strategic business innovation.